THE ART OF TIME MASTERY

A BENELUX LEADER IN THE CALENDAR MARKET IN WHICH IT HAS BEEN ACTIVE FOR 80 YEARS, THE OLEFFE COMPANY WAS ACQUIRED BY THE GHIANDONI FAMILY. FOLLOWING THIS ACQUISITION, WE ACCOMPANIED THEM IN A REBRANDING PROCESS THAT VALUES THEIR EXPERTISE TO FACE THE BIG COMPETITION FROM LARGE FOREIGN PRODUCERS. THE MANAGEMENT IS CLEAR: CHANGE THE IMAGE OF THE INDUSTRIAL PRODUCER INTO AN UNMATCHED EXPERT IN TAILOR-MADE.

We have taken the first step to defining the strategic direction to be given to the new Ghiandoni brand. We have thus redefined the company's vision, mission, and values to position it on the market as an expert in tailor-made calendars, highlighting the expertise of its engineers and the creativity of its designers to meet specific customer needs for paper-based time management tools. We have summarized this positioning in a strong slogan: The Art of Time Mastery.

We then created a new brand identity worthy of a market leader and the expression of what we call the creative engineer. In fact, alongside a new iconic logo, we have given pride of place to multiple secondary colors that express the company's flexibility and creativity in its production process.

Finally, after having organized an event to present this new identity to the company's employees, we developed all the communication tools necessary for the new brand's rapid entry into the market, whether print or digital. At the digital level precisely, we have provided our client with a tool that meets the requirements of current e-commerce with a technology that allows easy use by their teams when dealing with a complex product catalog.

The rebranding of Oleffe in Ghiandoni has given meaning and value to this company, whose ingenious and creative character is now evident in the eyes of clients around the world who have chosen to entrust their time management tools to experts.

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