SICILIAN fairytale — From product innovation to e-commerce development

THE YEAR 2020, DISTURBED BY SATANE COVID-19, WAS FOR US THE OPPORTUNITY TO DEVELOP A GLOBAL PROJECT THAT COVERS ALL THE STAGES OF product launch, SINCE INNOVATION AND BRAND creation UNTIL the development of an E-COMMERCE store to make it accessible worldwide.

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The first step in this adventure was to develop the Maison Sicile brand and give it an identity as well as a positioning in the spirits market. Maison Sicile aims to provide a link between Sicily lovers and their island through exceptional spirits, distilled and bottled on the Etna. We then developed the recipe for the first product, Grappamaro, with a Sicilian Master Distiller before creating a bottle that reminds the history of the product (to be read in detail on the website).

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In order to be able to communicate effectively on the various media and in particular the social networks, we collaborated with the company Schrodinger for the creation of the corporate film and the product visuals.
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The e-commerce site www.maisonsicile.com was developed in-house in order to have quick access to the global market while highlighting the history of the the product.
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The last step was that of external communication and we worked with the company Brand New Day to manage the social media campaigns on Facebook and Instagram. We will continue this communication in other media such as trade magazines and through other means such as influencer marketing.

New exceptional products will be developed very soon.

Stay tuned and Salute!

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