Driving the reference media on such universe is a great way to communicate their position in and to the market. AIRPORT PERFORMANCE INSIGHTS was launched as a new magazine and content hub with an unique identity but marked as « powered by ADB SAFEGATE ». This allows the magazine to have a wider audience than ADB SAFEGATE’s clients as it is not presented as a commercial tool of the company. Both magazine and online content hub offer insights, expertise and inspiration for and by airport industry players -all aimed at helping managers, directors and their teams optimize airport performance in all its dimensions and deliver outstanding experiences to their customers.